1. Know Your Why. Purpose unlocks passion and direction.
2. Respect and Honour. Everyone, regardless of role or relationship, should be treated with honour and respect.
3. Control is an Illusion. Clear vision, direction and empowerment result in momentum.
4. Democratise Information. An organisation with transparency builds trust, understanding and alignment.
5. Culture Unlocks Potential. Invest in your people; your people will invest in your customers; then your customers will invest in you.
6. Innovate and Differentiate. Innovation is not an event it is a cultural imperative. Innovation drives differentiation and success.
7. Simplicity trumps Complexity. The elegant and effective solution is the simple refined from the complex.
8. Humanize the Workplace. Relax and enjoy, we spend a lot of time at work we might as well enjoy it.
9. Clear Strategy. To empower people, you need direction and clear simple milestones; that’s strategy.
10. To Lead is to Serve. Real leadership is an act of service.